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Link Building - The Waiting Game
By Daria Goetsch


Clive Roberts
Clive Roberts main role within the FSB was the development and technical design of the online membership system and online directory serving over 200,000 members. Clive Roberts was responsible for capturing the requirements of the FSB and the wider membership. Clive Roberts was the lead developer for this project that delivered a solution using IBM Redback with a browser based front end. The membership system not only managed the FSB member details but was the basis of the online directory for determining content access which Clive Roberts had developed using.net 2003 and again later using .net 2005. This online directory allowed the federation members to collaborate, network, and share best practice. During these 3 years Clive Roberts was also responsible for the mentoring, support and coordination of a team consisting of 33 web page designers who generated the content for the FSB websites. One of Clive Roberts`s other successes was to designed and built a web application in (Flash 8) to deliver media (movies, audio and pictures) and content from events and conferences.

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Link building is a waiting game. Many clients have asked me why they do not see changes in traffic or ranking before a month goes by. It takes time for the search engine robots to find those new links and index the pages they are linked to.

The Process Of Indexing Links

Links are what make the world wide web go round. Links are hhow we travel through the web pages of the world wide web. The indexing, or spidering, of links on a web page works much the same as the search engine submission process. In order for your new link to provide link popularity back to your website, the page the link is on must appear in the search engine databases. In other words, the link page must be indexed. Just like pages that get included in the search engine databases, the search engine robots must index the web page to be included into the search engine databases. If the web page is already in the search engine database, it is a matter of indexing the updated information on the web page and having that link show as a backlink in the search engine results.

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