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As a marketer you are engaged in a "War" with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars.
What you are about to read shows you how to create a powerful, automatic weapon for that war that generates relentless, repeating sales.
Step #1 - Get Into Your Prospects Mind.
Many new netpreneurs forget, or fail to understand, that prospects are individuals.
You must get into your prospect`s mind and appeal to them, and them alone, before they will buy from you.
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With some exceptions, buying decisions are made on the basis of emootional and intellectual reasoning in that order.
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Some marketers prefer to use market research exclusively for this step. This is a valid, but more expensive option to build your prospect`s profile.
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Remember : People do not necessarily buy features. They always buy benefits.
Step #5 - Headlines
Now you have all the pi
