Clive RobertsClive Roberts role was to develop the invoice generation and notification for British Airways. Which used SQL2005 (tables, stored procedures, triggers); Reporting Services for the invoices; Notification service to sent the email; VS.net 2005 for the protocols to add the file to the email and to generate the reports into PDF`s or xml; XSLT to format the email sent by NS 2005.
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don?t get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left?
The problem is these sites aren`t optimized for the search engines. SEO, Search Engine Optimization, SE Friendliness, however you refer to it doesn`t matter, the fact is it works and I`m going to tell you what`s involved.
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Before we continue let me familiarize you with some relevant terminology in my own words.
**Search Engine Optimization**
Search engine optimization can be referred to as the addition and modification of all variables and extended variables of a web site in hopes of achieving a better position in the search engines. By variables I mean components of a website such as META tags and content. By extended variable I mean things such as links from othher sites.
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Different SEOs, search engine optimizers, may have different opinions on this but alas this is only my own.
**What is a Search Engine Optimization Company? **
A search engine optimization company is a company that offers the service of creating and adjusting all the variables involved in search engine optimization in order to get your web site the best ranking they can achieve, during the designated project period, for all the major search engines.
**Search Engine Optimization Hurdles**
Back to the question of why these sites rich with content aren`t bringing in the numbers. There are several reasons why sites small and large aren`t optimized for the search engines, fortunately these can be remedied.
1. Many webmasters/site owners
