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One of the simplest methods to improve your search engine optimization is to look at the way you name your files.

Keywords in file names are a good thing. Don`t call your webpages names like "services.html" or "products.html" actually use your keywords. Here is an example for you.

Let`s say you sell tennis balls online and you have three brands available, Slazenger, Wimbledon and Wilson and your webstore is at www.bigballsintennis.com.

A mistake would be to call your sales page something like this

www.bigballsintennis.com/product1.html
www.bigballsintennis.com/product2.html
www.bigballsintennis.com/product3.html

This just tells search engines that you sell products! What you want to do is use the keywords for the main ssearch terms you want that page to show up for in search engines. Something like this would be better.

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www.bigballsintennis.com/slazenger-tennis-balls.html
www.bigballsintennis.com/wimbledon-tennis-bal